They’re inexplicably popular, ludicrously simple and kids in America are going absolutely nuts over them. No, not the Jonas Brothers. We’re talking about Silly Bandz.
Conclusive proof that simplicity rules, Silly Bandz are colourful silicone shapes that can be worn as bracelets or used as rubber bands. Take them off and they magically return to their original profile. Clever, eh?
Our spies across the pond tell us Silly Bandz are being collected and traded at a quite staggering rate; some schools have even banned them – and if that isn’t the sign of an era-defining craze, we don’t know what is.