About
Jimmy Choo
“It doesn’t matter what you are wearing – if you have good shoes and a good bag, you’ll look right”.
Tamara Mellon, President and Founder – Jimmy Choo.
Follow Tamara at http://twitter.com/TamaraMellon
Jimmy Choo was launched in 1996 when Tamara Mellon, Accessories Editor at British Vogue realised the potential demand for stylish but wearable shoes and approached Mr Jimmy Choo, the couture shoe maker based in the East End of London, recognized for his excellent craftmanship.
Today, Jimmy Choo encompasses a complete luxury lifestyle accessory brand with women's shoes, handbags, small leather goods, sunglasses and eyewear. Its products are available in the growing network of freestanding stores as well as in the most prestigious department and speciality stores worldwide.
From its original base in the United Kingdom and United States, the Jimmy Choo store network now encompasses over 90 locations in 31 countries. The Jimmy Choo philosophy is to create exclusive shoes and accessories that are both luxurious and practical for all occasions whilst creating a look instantaneously recognised as “Jimmy Choo”. The understated distinctiveness of the brand, and its integrity, is controlled with the limited distribution of the products to a few select retailers.
The brand has developed the unparalleled capacity to present innovative and fresh collections while simultaneously maintaining the classic elegance, beauty and sexiness with which the Jimmy Choo name is synonymous.
Tamara, Sandra and their creative team roam the far corners of the world searching for inspirational artefacts whether it be the beading on an ancient Indian wedding dress or a piece of intrinsically embroidered Belgium lace. The original philosophy of the company has proven to be successful as it continues to be the accessory product of choice for cutting edge fashionistas, ladies about town and stylish celebrities alike.
